Google Business Profile features help you to attract, engage, and convert customers. It’s important to note that Google Business Profile does not replace your website instead, it’s a complementary marketing profile to help drive more eyes to your website. If you have a Google Business Profile, then the potential customer may very well find and contact your business to satisfy that need. When customers find themselves in a moment of need (also known as a micro-moment) they turn to Google search to fulfill that need as quickly as possible. With Google Business Profile, you can connect with your customers, post updates to your business profile, and see how customers are interacting with your business on Google.Įxample of a Google Business Profile listingĬonsider Google Business Profile like your own piece of property on Google local. Google Business Profile (formerly Google My Business) is a free tool that allows small business owners (and nonprofits) to promote their business information on Google Search and Maps. You just scored a new customer!Īccording to Google, every month there are over five billion searches for restaurants, three billion searches for hotels, one billion searches for clothing stores, and another 600 million searches for hair and beauty salons.Īs a marketer, it’s your job to turn those searches into new customers. When prospects are looking for a specific product, service or type of business, Google Business Profile helps them easily connect on both Google Search and Maps. Most likely you’ll turn to Google, and subsequently a Google Business Profile, on your smartphone to find a close restaurant with good reviews and some appetizing photos. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. You finally get off work and realize that you’re so hungry, you’re angry it’s called hangry. Imagine: You have been working all day without a break.
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